AI content,

made by directors

not by prompts.

The tools are everywhere. The directors are not.

Anyone can generate a clip. Very few people can direct one that holds real emotion, matches a brand's craft standard, and clears legal. That gap is the whole job, and it is a casting problem rather than a software problem.

We connect brands and agencies with the directors and studios who have actually shipped AI work at broadcast standard. Free to brands and agencies, twenty-three years in.

The
Watch

136 million views and counting on Runway AI's Instagram, plus millions more where it was reposted. It took the Grand Prize for Commercial of the Year at The Generated Awards 2026 in New York, judged live by an independent jury. Not a category win, the top honour of the night.

It was directed by Felipe Orozco, who spent eight months at Runway AI directing more than sixty short films and is now at one of our partner studios full time. He works specifically on human emotion and a high degree of exactitude.

Before AI he had roughly twenty years in film: two theatrical features, one acquired by Universal for a remake, three seasons of scripted television for Fox and Sony, and a number one film for Amazon Studios. He directed and edited, which is its own advantage here.

Three benches, depending on what the work has to survive

Broadcast craft, brand-safe clearance, or something people can walk into. They are not interchangeable and we will tell you which one the brief actually needs.

Performance you can direct

Felipe Orozco's home, and the bench for AI work that has to carry a real human performance. Recent campaigns include Audible's The Big Fix and the launch for Snoop Dogg's From the Streets to the Suites.

Luxury craft, and an answer for legal

AI and CGI workflows built on brand-safe closed-loop infrastructure, which is what you want when the conversation turns to clearance and training data. Louis Vuitton’s Odyssee and Longchamp’s Paris Vertigo on the fashion side, and one of the deepest automotive benches anywhere in AI: four Mercedes campaigns, plus Ducati, Cadillac, Range Rover, Hyundai and Subaru. Also ESPN, Chanel, LVMH and Ron Howard’s Imagine Entertainment. They run separate AI, CGI and combined automotive reels, which tells you the craft is real rather than prompted.

AI you can walk into

Where the work stops being a film and becomes a place. The Kodak Memory Observatory at SXSW turned people’s own social media memories into a 360-degree light installation they stood inside, and Camp McDonald’s ran twenty-seven days of live in-app programming with Kid Cudi, Omar Apollo and BIBI.

What it
can't do
yet

Clearance is the real constraint, not quality. The first question a brand legal team asks is what the model was trained on, and most studios cannot answer it. That is why closed-loop infrastructure matters more than a showreel.

Exact product replication is still hard. Continuity across a long-form edit is still hard. Anything where a specific human face has to be consistent and recognisable across many shots is still hard, and anyone telling you otherwise has not shipped it.

What it does extremely well is volume, impossible camera moves, worlds that cannot be built, and the kind of visual idea that would have been killed at budget. That is the brief to bring us.

The three people ask first

Is AI content cheaper?

Often, but that is the least interesting reason to use it. It is most valuable where the idea could not be shot at all, or where you need far more variations than a shoot day can produce.

Will our legal team clear it?

That depends entirely on the studio. Ask what the model was trained on and whether the pipeline is closed-loop. Partners on our roster can answer that in writing, which is not true of the market generally.

What does Momentum charge?

Nothing. We are funded by the partners we represent, so brands and agencies pay us nothing for the introduction or for working out which partner fits.

Send us the AI brief

Tell us what the idea is and what it has to clear. Fifteen minutes on Zoom is usually enough to know whether it is doable and who should make it.