Hi! Thanks for dropping in.
MOMENTUM
We are the go-to for agencies and brands looking to source diverse talent and unique production solutions.
We embody the spirit of a matchmaker, connector, deal alchemist, cultural steward and trusted friend. No project is too big or small. We meet brands & agencies where they are.
What We Do
Think of us as the Bumble for amazing production/ strategic talent 🙂
We're a diversity-focused, certified women & minority-owned, US-based representation firm that has exclusively represented Minority-Owned vendors since 2003. We listen to your agency/ brand needs so that we can match you with top DE&I directors, photographers, illustrators, editors, GenZ creators, tech/UGC vendors, animation companies, and much more! (at no cost to you).
Our Two Worlds
Over the years we have grown to be able to help brands apply solutions to 360° campaigns. We partner with people, teams and companies that specialize in various creative approaches to marketing.
production solutions
our partners' specialties
TECH & EXPERIENTIAL
ANIMATION
REMOTE CONTENT CAPTURE
SOCIAL-FIRST CONTENT
CONTENT CREATORS
MIXED REALITY
VR / AR
PHOTOGRAPHY
ILLUSTRATION
BRAND LIBRARY
MUSIC & ORIGINAL SOUND
DIGITAL PRODUCTION
EDIT
STUNTS & ACTIVATIONS
BRANDED CONTENT
Who We Are
Founder & Chief Connector
Bettina Abascal
Air Traffic Controller
Juanita Lopez
Associate Matchmaker
Rachel Rosenberger
If you called her just a rep, you’d be mistaken. Try Talent Manager or Matchmaker Extraordinaire. In the world of multi-cultural-focused advertising, where her name alone symbolizes unwavering credibility and integrity. "I founded Momentum in 2003 with a focus on diverse and under-represented talent in the multi-cultural market. Now diversity is a thing and we are here for it!!"
She monitors and directs the movement of our Momentum aircraft. We love working with her because she captures the brand so well.
While she's not working, she'd probably be taking care of her abuelita's plants or making some coffee. Just call her Juanis.
"Even though I grew up listening to Britney Spears in the Cornfields of Illinois, I fell in love with Spanish and the affair whisked me away to live in Spain and then Chile for 8 years. I hope I get the opportunity to present Momentum to you and run you through our capabilities and cool case studies!"
Here are some of the latest projects that we made happen! ✨
2D Animation x McDonalds by LOBO
click the image to watch
Branded Content x Netflix by Gloria Content
click the image to watch
'Remote Content Capture x Motorola by The Masses
click the image to watch
Activations x The CLEO Institute by Improv Everywhere
click the image to watch
Want a 15 min intro?
The best way to engage us is to book a quick call or send us an email telling us exactly what you need.
We are FAST and can help you source what you need.
Whether it's a photographer, solving for an impossible budget, GenZ strategy for a new client, some crazy tech idea, needing to refresh your content library - Momentum meets agencies and brands where they are.
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We are a fully remote company!
MOMENTUM