The business behind the shoots
Production companies are putting AI on the content side. Almost nobody has pointed it at the bidding, the reels, the agency relationships, the cash flow, and the founder's calendar. That is where we work.
Your shop does not have an AI problem. It has a memory problem
How your business actually runs lives in one or two heads. The bid math, the vendor who saved the job in Mexico City, the reason you passed on that agency, the way a treatment really gets built when it is due Friday. None of it is written down, because there was never a week where writing it down was the most urgent thing.
That was survivable for a long time. It is getting expensive now. The pipeline goes quiet every time a job shoots, because the person who owns sales is on set. Wrap knowledge evaporates. Ownership never fully transfers to the people you trained, so it comes back to you.
Every consultant in the market rebranded as an AI consultant last year. Most are selling tools, and most have never sat through a triple bid
Two engagements. The first one always comes first
The Knowledge Base
A structured, living record of how your business actually runs, in your own private application
Your wins, and how each one actually happened
Your different products and the different economics under each
People, products and services, processes, tools and systems, decisions, opportunities, pain points and account history that currently lives in one person’s head
Your pain points, ranked by what each one costs per month
A week or two to build, then ninety days of a clarification window that keeps it accurate. Discovery is capped and structured: one ninety-minute founder interview, up to three forty-five-minute team interviews. Everything after that goes to a voice queue, not onto your calendar.
You talk to it. Nobody in this industry types into structured fields, so we did not build it that way
It closes with a ninety-minute readout and an Operating Roadmap: your pain points mapped to the departments of an operating system, with monthly cost attached to each one.
The Operating System
Six departmental AI surfaces inside your own Claude environment, built from your Knowledge Base, roughly one a month over six months
The job lifecycle, brief to bid to award to production to wrap. Vetting, handoffs, the wrap book
The bid pipeline and agency relationships. Bid and no-bid discipline, award ratios, keeping the pipeline warm while production shoots
Reels, rosters, announcements, the producer newsletter, award submissions
Two-sided relationship care, agency-side and talent-side, consistent reporting
Feast-or-famine cash flow, real job margins, safe-to-spend, commission structures
Decision rights when you are on set, staff and freelance mix, hiring against cash flow
Operations is always month one. You cannot automate a process that does not exist yet. Month six unifies the departments and ships your first scheduled task.
We architect and train. Your internal owner operates it.
The Operate Retainer
After the build
Every month you receive one new capability drawn from your own pain queue, a health report on your Knowledge Base, and a working session. Every quarter, a Boardroom session: an adversarial multi-perspective review of one consequential decision you are facing.
Four rules we hold to
Clarity before capability. Capability before automation.
We never build an operating system on an undiagnosed business, and we never automate confusion. If a process is a mess, we say so before we build on it.
You own everything.
Your Knowledge Base, your workspaces, your outputs. You buy your own Claude seats, so your AI bill is yours and our margin never touches it.
We sell systems, not hours.
Every activity is time-boxed. Structured discovery, a clarification queue, capped sessions. The old business-therapist model is not what this is.
Additive, never corrective.
You built the shop. The work is making it run without you having to be everywhere at once.
Real revenue, and a founder who cannot take two weeks off without everything slowing to a stop
Production companies between roughly five and thirty people. Live action, tabletop, animation, post, and hybrid. Experiential shops and photography studios on the same economics. A few small agencies, by invitation.
You have not taken a real holiday in years, because nothing moves while you are gone.
The founder or EP is on every bid call.
Treatments eat nights and weekends and nobody bills for them.
Your process lives in two heads.
Wrap knowledge disappears after every job.
Momentum Reps is client zero
An advertising sales representation firm connecting agencies with production partners. Twenty-three years in, six people, and every one of the problems on this page
This is the part other AI consultants show as a slide. We can show you the actual system, the actual scheduled tasks, and the actual screens of a twenty-three-year-old firm running on it.
Every reel request is treated as custom creative work, from scratch, every time
The pipeline waits on partners to submit reels, with no system chasing them
Client reporting is inconsistent. We created client dashboards
Middle-of-funnel nurturing is a black hole between the first meeting and the bid
Momentum runs on all six departments today. Operations first, then the rest, built by the same three people who will run your engagement, on the same division of labor we use with clients.
Delivery lead
Natalie Osma
PGA producer, and Director of Physical Production at Story House. She launched Univision’s documentary division, has credits across Netflix, Amazon and HBO, and was a cultural consultant on Encanto. Over a hundred music videos and multi-country shoots. Natalie runs every engagement from discovery through the quarterly Boardroom.
Methodology and platform
Mau Abascal
A self-taught technologist and systems organizer who has run his own digital marketing agency for thirteen years, and who built the Knowledge Base application and everything technical underneath it. He is the one who turns how a shop actually works into something a machine can hold, and he stays on through the build rather than handing off a spec.
Momentum
Bettina Abascal
Twenty-three years on the production side of this industry, and founder of Momentum, the representation firm that connects agencies and brands with production partners. She has sat on both sides of the bid, which is why this practice exists. She opens the door, makes the pitch, then sits exactly where you decide she sits.
Nothing about your business has to be explained to us twice
Thirty minutes
No agenda beyond a real conversation about how your shop actually runs
If there is a fit, we will walk you through what a first engagement looks like.