DISRUPTIVE TECHNOLOGY

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ABOUT THE ELECTRIC FACTORY

From platforms to interactive experiences, whether experimental or for clients, The Electric Factory has assumed the role of evangelist by producing results that exceed industry standards. 

WHAT IS UNIQUE ABOUT THE ELECTRIC FACTORY?

TEF are creative innovators and digital technology experts that provide disruptive 360 degree solutions to agencies and brands.  True doers and makers, they have 15+ years experience in solving complex challenges in our world combining creativity, strategy and technology. Once they come up with the solution, they prototype, test and make it real within our ecosystem.

OUR STRUCTURE

Our structure integrates various departments that specialize in different but complementary approaches to innovation. We provide specialized services in:

PRODUCTION

Providing full services for the development of online communications and technological innovation both in digital and physical environments.

INTERACTIVE FILM & POST

Deeply rooted in the digital, interactive and post-production worlds, TEF abandoned the traditional film production scheme putting its focus on new technologies, digital thinking and creating high end original content., always with a technological and 360 twist.

PROTOTYPING

Our way to question the status quo, a laboratory to experiment with new visions and technological applications. This is our FABLAB where we incubate and prototype ideas to solve real problems and think about the future of Trade and Retail. With more than 2000 m2, this Lab is one of the biggest in Latinoamerica.

DATA ANALYSIS

Bunker DB, our proprietary tool specially designed to analyze the performance of digital campaigns in real time, consolidates data from different social platforms together with information concerning media investment, allowing brands and agencies to visualize the situation in a single instrument panel, analyze trends and act upon them implementing focused initiatives directly from the same interface.