Born in Huddersfield in northern England, Simon Needham studied typography, photography, film and graphic design composition at Batley School of Art, where he met fellow student and artist James Sommerville. Since co-founding ATTIK, Simon has led its expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Now based mainly on the West Coast of the U.S., Simon serves as the agency's Executive Creative Director for the award-winning Scion account, among many others. With the campaign's print and broadcast elements (all of which Simon has directed or co directed) having earned top international ad industry honors, Simon's creative expression on projects crossing all design disciplines continues to be phenomenal. By virtue of Simon's and his colleagues' firmly established company ethos, ATTIK continues to attract the world's biggest brands and the world's best creative talents.