Completing his film studies at the University of Buenos Aires he founded “Smoking Pictures” in London that specialized in music videos, covering a wide range of underground hip hop labels in the UK.  Represented back home by Argentina Cine, Martin has been directing successful campaigns for clients such as Visa, American Express, Renault, Fiat, Orange, Coca Cola, Pepsi, Unilever, P&G – to name the usual suspects. He currently is represented by well-reputed production companies all over the world, and has worked for many markets, such as Italy, England, France, Spain, Turkey, Brazil, Germany and the US Hispanic Market, where he’s currently represented exclusively by La Fabrica. Martin dives into each new commercial with a wealth of ideas; bringing them to life in a textural, atmospheric and highly personal way.