Luciano Podcaminsky studied Media at Universidad de Buenos Aires, and moved on to study film at FUC.  He began his career as a copywriter for several advertising agencies and became a Director in 1995.  The Buenos Aires native has received awards from the best well known festivals in the world: Cannes, El Sol De San Sebastian, One Show, D&AD De Londres, Clio, Fiap, Martin Fierro, Ojo De Iberoamerica, Diente.