Shannon graduated from the University of Buenos Aires with several short films under his arm and the script of a feature film, his career in the creative field started in La Comunidad, the agency of the Moya brothers, when he was 20 years old. He met Andy Fogwill and Agustin Alberdi in a wedding party and from then began to work at Landia. After making several short films he directs his first advertisement for Mother London, with a project for Stella Artois, with which he wins his first Diente de Oro in the new talent category of the circle of Argentine creatives. During his super short career he has worked for well known international agencies such as Mother New York, Mother London, Santo, Fallon, BBDO and clients such as Stella Artois, Gatorade, Diesel, Trebor. And has received several international awards, among them a Silver Lion in Cannes for Diesel’s campaign.