Lara graduated as Image and Sound Designer at the University of Buenos Aires, the same institution in which she currently performs as a teacher.  In 2008 she began directing advertising. Her work as director was awarded in both national and international festivals such as El Diente (Argentinian Creative Circle), El Sol (San Sebastián Festival), Wave (Rio de Janeiro Festival) and Lápiz de Oro. Her work “Madres Extraordinarias” for Bon o Bon was nominated for the Martin Fierro Awards in 2014.