He has utilized his unique eye for story telling, extraordinary cinematography skills, an ability to create natural performances and musical sensibilities as well as his excellent technical acumen for a long roster of major international clients including Acura, AutoNation, Ford, Lexus, General Motors, Honda, Lincoln Mercury, Mazda, Nissan, Peugeot, Polaris, Budweiser, Coors, Dr. Pepper, Damm Beer, Miller Beer, APS, Callaway Golf, Cooper Tires, Florida Tourism, Folgers, Frito-Lay, Gatorade, General Mills, Jared, JC Pennys, Kay Jewelers, McDonalds, McGregor Sports, Ohio Lottery, Proctor and Gamble, Resources Global Professionals, RiteAid, Seven Up, Southern California Edison, The Affordable Care Act, U.S. Air Force, U.S. Army, and Dreamworks for which he won the Country Video of the Year award in 1999 for Randy Travis’s Spirit of A Boy, numerous award winning music videos and Dave Alvin Live At The Great American Music Hall which he directed and produced. Joe is widely recognized as an expert in directing and digital cinematography and has conducted presentations and workshops for major motion picture studios such as Lucasfilm, Pixar, numerous trade events and universities. His work has also been featured at the National Association Of Broadcasters Convention in Las Vegas.