Born in Barcelona in 1963.  Prior to directing he was a creative for 13 years, serving as creative director at Delvico Bates Barcelona from 1990-97 and later as founding member of *S,C,P,F…  As a creative, he’s won every possible award in every advertising festival in the world, among which stand out a few Gold and Silver Lionnes at Cannes and a few other Gold Sol awards at the San Sebastián Festival, Several Pencils at the American One Show, etc.  In his tenure (in his phase as director), his work received awards at various advertising festivals among which are Cannes, San Sebastián, el Círculo de Creativos, etc.