She studied Audiovisual Communication in Barcelona and obtained a Master’s Degree in Communication at the Chicago Art Institute. In the year 2000, she began her career as Director at the Barcelona based production company Pirámide, where she directed spots for brands such as Audi, Aquarius, Renault, Coca-Cola and Telefonica. In 2006 she founded her own production company: Agosto. Belen’s work is composed by lively stories, where her skill for extracting the most engaging and expressive performances from the actors provides an additional dimension of humanity and warmness to the narrative. Some of her films also stand out because of the witty and humorous overtones, especially thru the clever use of choreography and pace.
Besides filming spots for big brands such as Vodafone, Coca-cola, Carrefour, Barclays, Gas Natural, Euromillones, Aquarius, Tropicana… some of them awarded and shortlisted in international festivals like Cannes, San Sebastián and Fiap among others, Belén Gayán has directed a long list of spots for automaker brands such as Audi, Renault, Seat and Skoda.