Alex Julià was born in Barcelona in 1975. He studied Audiovisual Communications in Barcelona and later Film Directing at the “Escuela Internacional de Cine y Televisión” in San Antonio de Baños, Cuba. He began working in the feature film world with directors such as Adolfo Aristarain and Judith Collell. He made his directing debut in 2003 and has worked for brands such as Volkswagen, Verizon, HonDA, McDonald’s, Vanity Fair, Banco de Santander, La Caixa, Once, Cacique y Colacao. He directed several videos with Estopa, Amaral, Corn Flakes. He has won awards in festivals like Cannes and FIAP.