Alauda began her career as a director in 2007. She has directed spots for brands such as: Toyota, Coca-Cola, Samsung, Once, Mapfre, BBVA, AXA, JCPenney, McDonalds, Orange… In 2012, she founded her own production company: Igloo Films. Her last short film, “Nena” (Nena, 2011) has been screened at the Austin Film Festival, which pre-selects to the Oscars.
In her work, naturalness is a constant. Her portrayal of everyday life stands out because of her aesthetic and warm approach. As a natural storyteller, Alauda enjoys using details, actors work, or narrative games to construct emotional stories in her spots. Through her optimistic cinematography, authentic performances and poetic images, her films provoke genuine emotion.